By:Wyatt Lee
I can hear you protesting: “ Hey, are you crazy? How can I make money if I give away my e-book for free?”
My friend, before you let go on me, please hear me out. I know you are very excited about your new e-book. You have prepared the sales copy, and are ready to let the world know about your new product. Hopefully, at the end of the day, you would have made a few decent sales.
But these few decent sales are nothing compared to the effect of what giving away a free e-book can create. This effect is the result of something called viral marketing. Viral marketing is one of the most powerful Internet marketing strategies. Because once the viral effect kicks in, your sales will literally explode in mega proportions.
If done the right way, giving your e-book away for free will be the catalyst for a successful viral marketing campaign. In the long run, it can provide you with a constant flow of prospects always ready to buy from you, whatever your offer may be.
So now, what are the best ways to utilize your new e-book in order to trigger the viral effect?
1. Give away your e-book to your subscribers in your mailing list
The money is in the list, so you should be doing everything you can to keep your subscribers happy. One of the ways to achieve that is to give them something that is free, and what better than to give away a free and very informative e-book. They will appreciate your kindness and generosity, and will soon warm up to you. Once a certain level of trust is established, your subscribers will support all your future offers.
2. Give away your e-book as a free bonus
This Internet marketing strategy will increase the value of your product, and you can use this free bonus to justify a higher selling price of your offer. But you must still determine how much your free bonus is worth in your sales copy, so that your offer will look even more appealing to your prospects.
3. Use your free e-book as a bait for joint ventures.
One of the requirements of doing a joint venture is for you to contribute a product of your own to the pool, which will then be sold as one complete package. Your contribution would have to include master resale or private label rights, and that is where your new e-book will come in handy. You certainly wouldn’t want to compromise your exclusive rights to some of your older products that are making you good money, would you?
4. Use your free e-book to capture your prospects’ email addresses
You can capture your prospects’ email addresses by peppering the pages of your free e-book with links to a specific landing page. This landing page should be your lead capture page to capture the contact details of your prospects. This is an excellent method for you to build up your mailing list, so that you can employ the email follow-up tactic to warm them up for your future sales.
5. Pepper your e-book with your affiliate links
Are you an affiliate of some programs? If yes, then you can populate the pages of your free e-book with your affiliate links. Do take note that you should include your affiliate links in a page which is of the relevant topic. For example, if a particular page is talking about how to get cheap domain hosting, then you can include a link pointing to your web hosting affiliate program.
Just make sure that you don’t over populate your e-book with all kinds of links, because by doing so will lead your prospects into thinking that your e-book is no more than just a promotional junkie.
You have just seen five of the best ways to give away your new e-book for free. And since it is free, the e-book will most likely be passed from one hand to another. As a result, your products and affiliate links will be exposed to more people in the long run.
Let’s face it: it is only human nature that people love to get their hands on freebies, so your e-book may well turn out to be an important weapon in your arsenal of Internet marketing strategies. If you can play it right, you will be able to generate a constant flow of leads once the viral effect kicks in.
I can hear you protesting: “ Hey, are you crazy? How can I make money if I give away my e-book for free?”
My friend, before you let go on me, please hear me out. I know you are very excited about your new e-book. You have prepared the sales copy, and are ready to let the world know about your new product. Hopefully, at the end of the day, you would have made a few decent sales.
But these few decent sales are nothing compared to the effect of what giving away a free e-book can create. This effect is the result of something called viral marketing. Viral marketing is one of the most powerful Internet marketing strategies. Because once the viral effect kicks in, your sales will literally explode in mega proportions.
If done the right way, giving your e-book away for free will be the catalyst for a successful viral marketing campaign. In the long run, it can provide you with a constant flow of prospects always ready to buy from you, whatever your offer may be.
So now, what are the best ways to utilize your new e-book in order to trigger the viral effect?
1. Give away your e-book to your subscribers in your mailing list
The money is in the list, so you should be doing everything you can to keep your subscribers happy. One of the ways to achieve that is to give them something that is free, and what better than to give away a free and very informative e-book. They will appreciate your kindness and generosity, and will soon warm up to you. Once a certain level of trust is established, your subscribers will support all your future offers.
2. Give away your e-book as a free bonus
This Internet marketing strategy will increase the value of your product, and you can use this free bonus to justify a higher selling price of your offer. But you must still determine how much your free bonus is worth in your sales copy, so that your offer will look even more appealing to your prospects.
3. Use your free e-book as a bait for joint ventures.
One of the requirements of doing a joint venture is for you to contribute a product of your own to the pool, which will then be sold as one complete package. Your contribution would have to include master resale or private label rights, and that is where your new e-book will come in handy. You certainly wouldn’t want to compromise your exclusive rights to some of your older products that are making you good money, would you?
4. Use your free e-book to capture your prospects’ email addresses
You can capture your prospects’ email addresses by peppering the pages of your free e-book with links to a specific landing page. This landing page should be your lead capture page to capture the contact details of your prospects. This is an excellent method for you to build up your mailing list, so that you can employ the email follow-up tactic to warm them up for your future sales.
5. Pepper your e-book with your affiliate links
Are you an affiliate of some programs? If yes, then you can populate the pages of your free e-book with your affiliate links. Do take note that you should include your affiliate links in a page which is of the relevant topic. For example, if a particular page is talking about how to get cheap domain hosting, then you can include a link pointing to your web hosting affiliate program.
Just make sure that you don’t over populate your e-book with all kinds of links, because by doing so will lead your prospects into thinking that your e-book is no more than just a promotional junkie.
You have just seen five of the best ways to give away your new e-book for free. And since it is free, the e-book will most likely be passed from one hand to another. As a result, your products and affiliate links will be exposed to more people in the long run.
Let’s face it: it is only human nature that people love to get their hands on freebies, so your e-book may well turn out to be an important weapon in your arsenal of Internet marketing strategies. If you can play it right, you will be able to generate a constant flow of leads once the viral effect kicks in.
Article Source: http://www.redsofts.com/articles/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment