Rich Jerk X-ray Domination Uncovered

March 18th, 2007

Edition #117

I’d say it’s about time that someone lifted the curtain on all this Rich Jerk X-ray Domination hoopla, and separated the facts from the hype.

The buzz surrounding this launch has steadily grown over the past couple weeks, and with less than 48 hours until launch time, I’m now receiving about a dozen emails per day about it. I can only imagine how many promotions we’ll be bombarded with on Tuesday.

There have also been several other factors and recent developments that have added some serious confusion to the issue. I’m going to address some of those things, and hopefully put things into the proper perspective for you.

Let’s start with the Rich Jerk himself. In case you haven’t figured it out yet, the Rich Jerk is really more of a brand name than a person. I might add that it’s a brilliant concept, and has become a powerful brand in our industry.

As you may have heard from other marketers, the guy behind the Rich Jerk (we’ll just call him RJ) is actually a pretty normal guy… and yeah—he really is making millions of dollars online. I’ve met him twice; last year in Vegas, and last month in New York. In fact we shared a limo ride down to Manhattan.

While I do think he’s got a good marketing concept, I don’t like the rudeness of his emails, and I’ve said so in a past edition of Eric’s Tips. It’s one thing to be edgy and sarcastic, but quite another to use foul language, and demean women and others… even if it is just a marketing tactic.

Had I not met the real RJ, I would probably not even be wasting these words on him now, but like I said he’s a decent guy in real life.

Next let’s talk about the pre-launch marketing strategy that most of us have now seen employed for this launch.

Maybe you’ve seen some emails that say stuff like “Someone’s gonna get fired over this…”

They’re using the “leak” strategy, which has really become clichéd in our industry over the past year or so. They started by releasing a video purported to be one of RJ’s employees logging in and spying on RJ’s AdWords account without him knowing it.

The bottom line is, I know my readers are smart, which is why I didn’t participate in those shenanigans. Anyone with half a brain can figure out that it’s an orchestrated pre-launch tactic.

And while I wouldn’t try to pull the wool over your eyes, I don’t think they’re trying to be “deceptive”. I see it as just a fun way of releasing pre-launch info. My mastermind group (the Secret Six) did something similar when we launched Product Launches Exposed last year.

We didn’t do it because we thought people would be “stupid enough to believe it”…we did it because we thought it would be a fun way to get people involved.

Anyway, if you’ve watched the prelaunch videos, you’ve heard a guy who goes by the name of “Ryan from the Rich Jerk.com”. Coincidentally, I’ve met Ryan too, and he’s a really nice guy. He even showed me some cool “sleight of hand” magic tricks with his business card. If you ever meet him you should ask to see it.

I don’t want to sound like I’m trying to defend the Rich Jerk or his actions, I’m just trying to shed more light on the entire situation.

The next thing that has left a lot of people confused is the fact that RJ launched his new Rich Jerk Evolution website in such close proximity to the X-ray Domination launch.

In fact, I saw at least a couple of marketers who got their promotions wrapped around the spokes, so to speak. They actually confused the two launches. They thought they were promoting X-ray Domination, but the link was for Rich Jerk Evolution (or vice versa), which is a totally different thing.

Rich Jerk Evolution (aka Rich Jerk 2.0) is basically the new evolution of the original Rich Jerk ebook, formatted as a membership site with various types of content. I did take some time to check out the site, and I would say it’s got some valuable info. He’s got some killer tips in there, like how he puts his banner ad all over MySpace without having to pay per impression. Along with that tidbit, there were several things I actually LEARNED from the member area, which made it worth it for me.

I didn’t take the time to promote it to you last week though, because I didn’t feel it was essential. Besides that, there were about 5 major launches going on (all of which I was invited to promote), and I decided you probably had enough promotions flooding your inbox. I hope you don’t mind that I decided not to contribute to the noise.

I still wouldn’t be devoting this much space to Rich Jerk Evolution, EXCEPT I just learned that Rich Jerk Evolution members will get a chance to purchase X-ray Domination a full hour before everyone else. And since they’re limiting it to 500 licenses, it could be a big factor. I have no idea how quickly it will sell out (I don’t even know the price yet), but I figured I’d at least let you know.

OK, so we’ve cleared that up, now let’s talk about the X-ray Domination product itself, which is launching on March 20th at Noon eastern.

The idea is this: it is a tool to use in conjunction with your PPC (pay-per-click) campaigns which allows you to track the results on a per-keyword basis, even when you’re using an affiliate link.

If you’re using PPC to drive traffic to your OWN website, it’s easy to track the results on a per-keyword basis, simply by putting a small snippet of code on your thank-you page. Google Adwords, Yahoo Search Marketing, and most other PPC providers offer this ability.

But if you’re promoting products and services as an affiliate (such as ClickBank products, or Commission Junction), it is generally not possible to put YOUR tracking code on the thank-you page of the vendor’s site.

Fortunately, most affiliate program providers (such as Commission Junction), allow you to place a tracking variable in your affiliate link. ClickBank recently added that capability also. However, it is still a somewhat complex and rather tedious process to put all those moving pieces together into a system that will allow you to actually see which keywords are converting for you.

The X-ray Domination program gives you a tool that automates most of the process, and also includes extensive training materials that show you exactly how RJ uses this technique to make millions of dollars of affiliate commissions.

In case this all sounds familiar, maybe it’s because the concept is very similar to the Landing Page System, which I helped launch in January.

The X-Ray Domination system basically picks up where the Landing Page System left off. X-Ray Domination provides a smoother interface, much more training material, and the ability to import your stats directly from ClickBank, CJ, and LinkShare.

Just to let you in on a little secret, the X-Ray Domination program actually utilizes a technology that is not owned by RJ. The software itself was created by a programmer named Wes who has worked with me and Joel Comm before. In fact, I spoke with him on the phone this morning to make sure I had my facts straight for this newsletter.

The good news is that this programmer is also a great guy, and he and his team will be supporting the software.

The other good news is that I’ve been a beta tester for the program for the past several weeks, and I’m pleased to say that it lives up to its claims.

OK, so that’s what the product is all about… now let me clear up a couple more issues.

Today, a “clone” of the software was launched on a forum. I’m not going to mention it by name, because the owner of it was nice enough to give me a review copy. But I will say that the software itself is clearly inferior in my opinion, and the manner in which he launched it is really not ethical.

He is leeching off the X-ray Domination launch, by directly naming RJ’s product and saying that his does the “exact same thing”, when in fact it doesn’t. For one thing, the “clone” does not even have the ability to import your data from the affiliate program providers.

I don’t blame anyone for “leeching”, but he definitely crossed the line, and I know legal action is being taken against him (although I’d be doubtful it would have much impact due to the difficulty of prosecuting outside the US).

It’s interesting to see this happen though, as it’s similar to what we saw last month when Mike Filsaime’s VFG launch was sabotaged by other marketers. It used to be that the copycats would launch their products a week or two after the big launch. Now, they’ve gotten to the point where you can almost expect a copycat to be launched BEFORE the release of anything big from a guru.

It goes to prove a point. Whether you’re a guru or not, it’s probably best to keep your product a secret until the launch (especially if it’s something truly new).

Finally, let’s clear up one more potential misconception before we finish up.

You may have heard about another product launching this month called “HexaClick” (the product behind “The New PPC”).

I want to make it clear that HexaClick is NOT a clone of X-ray Domination. It serves a different purpose.

On a side note, HexaClick was originally slated to launch on March 15th, but has been delayed probably until late March or early April (I’ll let you know).

I met the developers of HexaClick, Amish and Larry, and they’re really nice guys (haha I’ve mentioned so many “nice” guys in this edition it’s becoming a cliché!). Perhaps the delay of their launch speaks of their ambition of perfection for their product. From a marketing standpoint, they definitely should have kept their original launch date which would have let them launch before X-ray Domination, and likely would have resulted in a larger market share of the PPC marketers in our industry.

Fortunately, their product is different enough that it shouldn’t hurt them too badly.

I’m ALSO a beta tester for HexaClick, and it’s an entirely different beast than X-ray Domination. I won’t get into all the details here (I’ll write a bit more about it when it launches), but I’ll give you the basics because it might help you decide whether X-ray Domination is the right tool for your business.

HexaClick is not designed to track affiliate links. It’s designed primarily to automate PPC marketing for campaigns in which you can directly track the results by placing the tracking code on your thank-you page.

But there’s a lot more to it than that. The server-based program actually interfaces directly with your PPC accounts (AdWords, Yahoo SM, etc).

More importantly, it can actually automate the bidding process. You simply tell the program what ROI you wish to achieve. It will then track the profitability of each keyword, and adjust the bids accordingly to match your ROI goal.

That’s huge, because it’s like having a virtual employee doing all the work to manage your PPC campaigns. There are actually a couple of programs that already offer this capability, but they are very expensive. I’ll talk more about it when I do my review of HexaClick.

So if you’re using PPC primarily for your OWN websites, HexaClick may be the best choice.

If you’re using PPC as an affiliate marketer, X-ray Domination is the best thing I’ve found so far.

Ultimately, someone WILL combine these two concepts and cater to people like me who use PPC for my own sites AND affiliate marketing.

But I’m not going to wait until that happens, because this is something that works NOW and there is money to be made TODAY.

I consider PPC marketing to be an integral part of my business. Last year I spent about $150,000 on clicks. I hope to increase that to $100,000 PER month by the end of this year.

You might be thinking, OK that’s easy for you to say Eric, but I don’t have $100,000 to spend on PPC.

When you understand how this business works you’ll understand why I have money to spend on clicks, and why you do too!

Let me put it this way… could you afford to put $1000 of clicks onto your credit card if you knew it would result in receiving $2000 of commission checks at the end of the month?

Could you afford to put $10,000 on your credit card if you knew it would result in $20,000 of commission?

Regardless of your credit situation, you would find a way to afford it.

That’s how the game works. I’m going to keep playing the game, and if you want to join me, I recommend getting a tool such as X-ray Domination to help level the playing field.

Click Here For X-ray Domination…

As always, you are welcome to leave your comments here in the blog.

Have a great day!

Posted in Product Reviews, Search Engines, Marketing Tips, PPC Marketing | 85 Comments »

Make Money Blogging with Affiliate Programs

By:Danny Warner


Blogs are the perfect method to quickly and easily make money on the Internet. A lot of people have caught onto this concept, and it’s not surprising that blogs on everything from knitting to compost gardening have sprung up online. However, most people trying to make money from blogs are doing it wrong. For this reason, a lot of people fail to realize the money making potential of blogging and write it off as another Internet fad. This belief is far from the truth.

First, you need to understand the power of Affiliate Programs and how they can take a blog from a hobby to a money making machine. Affiliate programs are one of the most important factors in making money with blogs. An affiliate program will pay you anytime someone purchases a product through your affiliate link. These programs are perfect for anyone wanting to run a home-based business without a lot of hassle. You don’t need to carry inventory, handle the money transaction or deal with customer support issues. You simply send traffic to the sales page for the given product and let that page do the selling. And there are affiliate programs for every type of product imaginable.

You can sign up for an affiliate program directly or you can join through an Affiliate Program Provider (APP). APPs are a third party provider that collect payment and provide reporting for affiliate providers and their affiliates. AAPs are completely free to join and once you sign up you can promote ebooks and other products immediately.

Clickbank is an affiliate program provider that only sells downloadable products, like software and ebooks. Clickbank remains one of the most popular APP because of its ease of use and the popularity of information products. The Internet is fueled by people’s search for information on specific topics. Ebooks are a natural tie-in to the blogging. When you blog, you are providing information and by offering Clickbank products you allow your readers to get even more information on the same topic. After you’ve picked the topic of the blog (hopefully a profitable topic!), look to Clickbank (www.clickbank.com) for ebooks that you can sell as an affiliate.

The Clickbank site has many helpful statistics that can assist you in determining which products are the most profitable. There are products listed in nine different categories to allow you to narrow down your search. Each product listed has a set of statistics underneath that give you information about the profitability of the product. There is a figure titled “[Earn %]” that lets you know how much an affiliate will receive from each sale. The “$/earned per sale” cues you into the average amount that affiliates earned per sale. This is the net amount and includes any refunds that the ebook provider may have had to give out. The “% referred” reveals how many of the products were sold through affiliates. “Gravity” tells you how many affiliate have sold the product in the last 60 days. The higher the number, the better. Although you’ll want to avoid products that are flooded in the market, it is important to pick something that is selling well and selling consistently.

Using affiliate programs with Clickbank can be one of the fastest ways to make money through blogging. With a little planning, you can tap into the money making power of blogs and be on your way to Internet riches.

Blogs are the perfect method to quickly and easily make money on the Internet. A lot of people have caught onto this concept, and it’s not surprising that blogs on everything from knitting to compost gardening have sprung up online. However, most people trying to make money from blogs are doing it wrong. For this reason, a lot of people fail to realize the money making potential of blogging and write it off as another Internet fad. This belief is far from the truth.

First, you need to understand the power of Affiliate Programs and how they can take a blog from a hobby to a money making machine. Affiliate programs are one of the most important factors in making money with blogs. An affiliate program will pay you anytime someone purchases a product through your affiliate link. These programs are perfect for anyone wanting to run a home-based business without a lot of hassle. You don’t need to carry inventory, handle the money transaction or deal with customer support issues. You simply send traffic to the sales page for the given product and let that page do the selling. And there are affiliate programs for every type of product imaginable.

You can sign up for an affiliate program directly or you can join through an Affiliate Program Provider (APP). APPs are a third party provider that collect payment and provide reporting for affiliate providers and their affiliates. AAPs are completely free to join and once you sign up you can promote ebooks and other products immediately.

Clickbank is an affiliate program provider that only sells downloadable products, like software and ebooks. Clickbank remains one of the most popular APP because of its ease of use and the popularity of information products. The Internet is fueled by people’s search for information on specific topics. Ebooks are a natural tie-in to the blogging. When you blog, you are providing information and by offering Clickbank products you allow your readers to get even more information on the same topic. After you’ve picked the topic of the blog (hopefully a profitable topic!), look to Clickbank (www.clickbank.com) for ebooks that you can sell as an affiliate.

The Clickbank site has many helpful statistics that can assist you in determining which products are the most profitable. There are products listed in nine different categories to allow you to narrow down your search. Each product listed has a set of statistics underneath that give you information about the profitability of the product. There is a figure titled “[Earn %]” that lets you know how much an affiliate will receive from each sale. The “$/earned per sale” cues you into the average amount that affiliates earned per sale. This is the net amount and includes any refunds that the ebook provider may have had to give out. The “% referred” reveals how many of the products were sold through affiliates. “Gravity” tells you how many affiliate have sold the product in the last 60 days. The higher the number, the better. Although you’ll want to avoid products that are flooded in the market, it is important to pick something that is selling well and selling consistently.

Using affiliate programs with Clickbank can be one of the fastest ways to make money through blogging. With a little planning, you can tap into the money making power of blogs and be on your way to Internet riches.

Article Source: http://www.redsofts.com/articles/

Five More Unusual Ways To Make Money

By:Steve Gillman


There are a lot of ways to make money if you have money. You don't have to turn to complicated businesses or ordinary ways like bank C.D.'s. And you don't even have to use your money. If you have credit cards, for example, you can get cash advances, and make money with the cash. These are ways that aren't quite a business because you can do them once or only when you feel like it.



Invest In Other's Expertise



My friend John had to show me several car magazines before I understood why an old fiberglass car was a good deal at $2,300, because I know nothing about cars. When he eventually convinced me to put up the money, it needed a new transmission for $900. Fortunately, he sold the corvette for $4,300, netting us about $1,000. I took half the profit ($500) for putting up the money for the two weeks.



I used to do this quite a bit years ago, and only once lost $50 or so on a car. I knew nothing about cars, so I did it with friends that know cars but don't have cash. By the way, if I had paid 18% interest and a $50 cash advance fee to raise the money with a credit card, my profit would still have been over $400, and John did all the work. I love playing with money. Do you have any friends who know everything about boats?



Buy And Sell Mobile Homes



Pay cash and you get better prices on almost anything, including mobile homes. Sell with easy terms, and you get the highest price, because you are making it possible for someone to buy a home. More than one investor out there is buying and selling mobile homes.



I read one investors story about a recent deal he did. He bought a mobile for $4,000. The seller was asking $6,500, but was tired of waiting and paying the lot rent. The investor cleaned it up and sold it for $10,000, with $1000 down, payments of $250, and 10% interest on the balance. Did the buyer overpay? Hard to say, since his alternative may have been renting and having nothing to show for it in a few years, instead of having a home with some residual value.



Be A Loan Shark



People occasionally need money for a short while. A friend of mine for example, got a good paying construction job because I loaned him $300 to get drywall stilts. I used to do this often many years ago, and I never charged less than a $5/week as a loan fee (don't call it interest). I made one or two thousand dollars extra some years doing this. If you have any qualms about it, check the laws in your area and put it all in writing. Also, if you want total security, take collateral.



Buy And Sell Estates



We recently met a couple who buy out estates, sell some of the things at flea markets, then run the rest through auctions. They've made a living doing this for years. They load up a trailer after negotiating to buy a whole house full of stuff. Then, if they don't want to do the flea market thing, they just auction everything on Sunday afternoon for a nice profit.

If you are a good judge of value and have a regular auction nearby, you could do the same with rummage sales. Just offer $100 for everything and then auction it off piece-by-piece. The auction near us lets anyone sell their stuff, with no fee to enter. They just take a 25% commission.



Playing With The Casino's Money



I worked at a casino for years and I saw a lot of people foolishly writing down the numbers that came up on the roulette wheel. Foolishly, I say, because their their theories were nonsense. Casinos will always welcome these players and even hand them the pen and paper.



One player, however, was actually scientific about it. By finding a bias in the wheel, after "charting" it for 5,000 spins, he made thousands betting on just one or two numbers. When a number comes up, it pays 35 to 1, but one of the numbers, because of manufacturing imperfections or whatever reason, was coming up 1 in 27 spins, instead of the average 1 in 38 spins.



So all he had to do was bet $10 a spin, and he profited $80 for every 27 spins of the wheel in the long run. That's about $100 per hour. The ups and downs are dramatic though, so this is not for the faint-hearted. In this case, I saw him lose as much as $700 in a night. Also, not all wheels have biases (they eventually replaced that wheel). So have you ever tried "card counting" in blackjack...? There are endless ways to make money.



Article keywords: ways to make money, unusual ways, money

Article Source: http://www.xyArticles.com

What Is The Best Way To Sell Your E-book? Give It Away For Free

By:Wyatt Lee


I can hear you protesting: “ Hey, are you crazy? How can I make money if I give away my e-book for free?”

My friend, before you let go on me, please hear me out. I know you are very excited about your new e-book. You have prepared the sales copy, and are ready to let the world know about your new product. Hopefully, at the end of the day, you would have made a few decent sales.

But these few decent sales are nothing compared to the effect of what giving away a free e-book can create. This effect is the result of something called viral marketing. Viral marketing is one of the most powerful Internet marketing strategies. Because once the viral effect kicks in, your sales will literally explode in mega proportions.

If done the right way, giving your e-book away for free will be the catalyst for a successful viral marketing campaign. In the long run, it can provide you with a constant flow of prospects always ready to buy from you, whatever your offer may be.

So now, what are the best ways to utilize your new e-book in order to trigger the viral effect?

1. Give away your e-book to your subscribers in your mailing list

The money is in the list, so you should be doing everything you can to keep your subscribers happy. One of the ways to achieve that is to give them something that is free, and what better than to give away a free and very informative e-book. They will appreciate your kindness and generosity, and will soon warm up to you. Once a certain level of trust is established, your subscribers will support all your future offers.

2. Give away your e-book as a free bonus

This Internet marketing strategy will increase the value of your product, and you can use this free bonus to justify a higher selling price of your offer. But you must still determine how much your free bonus is worth in your sales copy, so that your offer will look even more appealing to your prospects.

3. Use your free e-book as a bait for joint ventures.

One of the requirements of doing a joint venture is for you to contribute a product of your own to the pool, which will then be sold as one complete package. Your contribution would have to include master resale or private label rights, and that is where your new e-book will come in handy. You certainly wouldn’t want to compromise your exclusive rights to some of your older products that are making you good money, would you?

4. Use your free e-book to capture your prospects’ email addresses

You can capture your prospects’ email addresses by peppering the pages of your free e-book with links to a specific landing page. This landing page should be your lead capture page to capture the contact details of your prospects. This is an excellent method for you to build up your mailing list, so that you can employ the email follow-up tactic to warm them up for your future sales.

5. Pepper your e-book with your affiliate links

Are you an affiliate of some programs? If yes, then you can populate the pages of your free e-book with your affiliate links. Do take note that you should include your affiliate links in a page which is of the relevant topic. For example, if a particular page is talking about how to get cheap domain hosting, then you can include a link pointing to your web hosting affiliate program.

Just make sure that you don’t over populate your e-book with all kinds of links, because by doing so will lead your prospects into thinking that your e-book is no more than just a promotional junkie.

You have just seen five of the best ways to give away your new e-book for free. And since it is free, the e-book will most likely be passed from one hand to another. As a result, your products and affiliate links will be exposed to more people in the long run.

Let’s face it: it is only human nature that people love to get their hands on freebies, so your e-book may well turn out to be an important weapon in your arsenal of Internet marketing strategies. If you can play it right, you will be able to generate a constant flow of leads once the viral effect kicks in.

I can hear you protesting: “ Hey, are you crazy? How can I make money if I give away my e-book for free?”

My friend, before you let go on me, please hear me out. I know you are very excited about your new e-book. You have prepared the sales copy, and are ready to let the world know about your new product. Hopefully, at the end of the day, you would have made a few decent sales.

But these few decent sales are nothing compared to the effect of what giving away a free e-book can create. This effect is the result of something called viral marketing. Viral marketing is one of the most powerful Internet marketing strategies. Because once the viral effect kicks in, your sales will literally explode in mega proportions.

If done the right way, giving your e-book away for free will be the catalyst for a successful viral marketing campaign. In the long run, it can provide you with a constant flow of prospects always ready to buy from you, whatever your offer may be.

So now, what are the best ways to utilize your new e-book in order to trigger the viral effect?

1. Give away your e-book to your subscribers in your mailing list

The money is in the list, so you should be doing everything you can to keep your subscribers happy. One of the ways to achieve that is to give them something that is free, and what better than to give away a free and very informative e-book. They will appreciate your kindness and generosity, and will soon warm up to you. Once a certain level of trust is established, your subscribers will support all your future offers.

2. Give away your e-book as a free bonus

This Internet marketing strategy will increase the value of your product, and you can use this free bonus to justify a higher selling price of your offer. But you must still determine how much your free bonus is worth in your sales copy, so that your offer will look even more appealing to your prospects.

3. Use your free e-book as a bait for joint ventures.

One of the requirements of doing a joint venture is for you to contribute a product of your own to the pool, which will then be sold as one complete package. Your contribution would have to include master resale or private label rights, and that is where your new e-book will come in handy. You certainly wouldn’t want to compromise your exclusive rights to some of your older products that are making you good money, would you?

4. Use your free e-book to capture your prospects’ email addresses

You can capture your prospects’ email addresses by peppering the pages of your free e-book with links to a specific landing page. This landing page should be your lead capture page to capture the contact details of your prospects. This is an excellent method for you to build up your mailing list, so that you can employ the email follow-up tactic to warm them up for your future sales.

5. Pepper your e-book with your affiliate links

Are you an affiliate of some programs? If yes, then you can populate the pages of your free e-book with your affiliate links. Do take note that you should include your affiliate links in a page which is of the relevant topic. For example, if a particular page is talking about how to get cheap domain hosting, then you can include a link pointing to your web hosting affiliate program.

Just make sure that you don’t over populate your e-book with all kinds of links, because by doing so will lead your prospects into thinking that your e-book is no more than just a promotional junkie.

You have just seen five of the best ways to give away your new e-book for free. And since it is free, the e-book will most likely be passed from one hand to another. As a result, your products and affiliate links will be exposed to more people in the long run.

Let’s face it: it is only human nature that people love to get their hands on freebies, so your e-book may well turn out to be an important weapon in your arsenal of Internet marketing strategies. If you can play it right, you will be able to generate a constant flow of leads once the viral effect kicks in.

Article Source: http://www.redsofts.com/articles/

What is the Best PPC CTR ??

What is the Best PPC CTR?
The Best PPC CTR Depends on What You are Looking At

New Google AdWords users often wonder if the click-through-rate on their ads is good and what the best PPC CTR is that one can get. The best ppc CTR we have ever achieved on a single ad in Google is between 20 to 50%!

However, the best PPC CTR depends on many important factors. The single most important factor is whether you are looking at ads on Google search or ads on Google’s content network. The best PPC CTR on Google search is way higher than ads on Google’s content network.

Since we are only talking about ads on Google’s serach results pages, the best PPC CTR that we have seen can be north of 20%. However, the best PPC CTR depends on four key factors.

1) Ad Position

The ad position has a huge impact on the best CTR. Obviously, the higher the ad, the higher the click-through-rate of your ad. So, unless you are in the top, it is impossible to get the best PPC CTR.

2) Ad Placement

Once in a while, Google surfaces ads at the very top vs. just on the side. See the image below.

Whenever Google surfaces ads in the very top, it is an indicator that these ads are getting a very high click-through-rate. The ads with the best PPC CTR that we have seen are always listed at the very top.

3) Ad Relevance

Ads that are more relevant will get a higher click-through-rate. It is as simple as that. In the picture below, you will see that when the text of the search query shows up in the ad, that text gets highlighted in bold.

This case the ad that contains the keyword phrase “mediation techniques” is highlighted in bold. In turn it makes the ad more noticeable and will improve the click-through-rate and help push your ad closer to getting the best PPC CTR possible.

4) The keyword

Some keywords will have a higher click-through-rate on ads then others. If you want to get the best ppc ctr possible, then you need to find niche keywords. For example, below is one of our single best performing ads of all time.

The click-through-rate on the ad below is 18%. That sure must come close to the best ppc ctr. Okay, we have seen some north of 30% but we are not going to reveal those since they are top performing keywords in some really hot markets. Since we make so much money with them, will have to keep them secret for now. ;)

We have hundreds of ads across hundreds of Ad Groups where the CTR of our ad is above 5%. This always happens for keyword phrases that contain at least two keywords. Single keywords (e.g. meditation) will always have a lower CTR than keyword phrases (e.g. meditation techniques). So, if you want to get the best PPC CTR possible, you need to find the best keyword phrases.

A lot of testing and tweaking is required to end up with the best PPC CTR possible. However, you need a winning system to ensure that you get the most out of your AdWords testing and tweaking. If you want to learn more, you can check out our “AdWords System Exposed” book.

Keep learning: Check out all the other Google AdWords Tips we write about.

Moke Money Online

How does one make money online?

Everybody wants to make money online, but what is the best way to get started? This is the million dollar question..

First, let me give you the cold hard facts:

* There is no easy way to make money

In fact, many internet marketers agree that it was harder for them to make their first $5,000 than to go from $50,000 to $500,000.
Anybody that promises you an easy, effortless way to make money online is not telling the truth. Yes, there lots of opportunities to make money and once you have been doing it for months or years it can truly be amazing how much money you can make with relatively little effort but rarely do people discover a money making opportunity that is easy and effortless if you start out with zero experience.

Here are the top two ways to make money if you are new to the Internet:

1) Make money blogging (or putting up any content site and running ads)

2) Make money as an affiliate

Of all the online opportunities to make money, these two are probably the two easiest to get started. However, there are clear challenges with each money making opportunity.

First, lets talk about making money blogging. The facts are very clear. Large successful blogs can make a lot of money. There are thousands of bloggers pulling in thousands of dollars per month by just writing what they are passionate about.

Take the guy behind Sabahan.com for example. He’s a young blogger based in the island of Borneo. And he’s earning several times the monthly local wage just through his blog. He shares his metrics and experiences in this wonderful post: What it Takes to Make $3000 Online
However, there are also over 180,000 new bloggers coming online every single day so it is a very crowded market. You trully have to be very passionate about your space and write excellent content to rise to the top.

It is possible and you too can make money blogging but the second biggest challenge on how to make money blogging is that it takes a lot of time to get started. For the first six months, for example, we did not make any money from this blog. Now we earn 5 figures from this blog in a good month - and it’s only a part-time hobby.

If you are looking to get started on blogging - check out copyblogger.com.

In particular - this post: 5 Steps to a Truly Unique Blog that Attracts Readers and Revenue

I seriously love that site.

Ok - now on to affiliate marketing

To make money as an affiliate is the second opportunity that we wanted to highlight. This one is a truly exciting opportunity and a lot of people have become incredibly wealthy as online affiliates. I remember that when I was working at eBay, we used to pay the top eBay affiliate over $1M per month and it was just one young 27 year old sitting in his shorts in front of his own computer in Florida. That is a truly incredible success story on making money as an affiliate.

However, the biggest challenge if you are new to internet marketing is that once you join and affiliate program you are left asking what now?

What do I do now to become successful and to start making money?

This is where 99% of affiliate programs fail and we have failed also many times over the past 5 years. However, we have also learned a ton about what it takes to make affilates incredibly successful so that even new affiliates that are brand new to the Internet and just learning how to make money can become very successful.

Here are the key items that an affiliate program needs to help new affiliates make a lot of money:

Offer an end-to-end money making system that affiliates can just plug in and start using in two minutes.

That system has to give affiilates:

* Their own professionally build and fully hosted website
* Their own lead generation system with a build in auto-responder
* Tools, training, videos, a formum and webconferences to help them become successful
* Build in promotion tools to start driving traffic to their own website

In short - pick a program that provides you all the prebuilt tools you need to start marketing a product: sample blog articles, sample emails, banner ads, sample pay-per-click ads and more.

While getting started on affiliate marketing can be tricky, there’s one guide we recommend.

The Adwords Black Book by Mr.X

Mr. X is a top gun affiliate marketer in the UK. And this book he teaches you his tricks to successfully making money online. This is the SINGLE best book I’ve read so far on affiliate marketing. The reason is that Mr. X shows you how to build your own list while marketing your affiliate product. This puts you in an opportunity to later launch your own business.

For example, you’re using affiliate marketing to pitch Joe’s Cat Collars. You send Joe 2000 visitors of which 100 became buyers. Joe pays you $20 per sale. You make $2000.

Not bad - but you can do better.

Mr X teaches you how to send the 2000 visitors to Joe - but - to also collect their emails and names and get them to opt-into your own private list. After you sell $2000 worth of Joe’s Cat Collars you can use this same list of cat-enthusiasts to sell Sally’s Kitten Cleaners.

You make the same amount of money as an affiliate - but you now also own a list that can make you repeat dollars year after year.

It’s a simple concept that so may people ignore. The Adwords Black Book explains it well. You can purchase it here.

Good Luck with all your internet marketing efforts. It may be tough to break into this field - but it’s worth it.